Personal Information We Collect or Process

When referencing “personal information,” we designate any data that directly identifies, pertains to, describes, or can reasonably be associated with you as an individual.

This definition excludes data that has been fully anonymized or rigorously de-identified such that it can no longer be linked back to your identity.

Depending on your specific interactions with our platform, geographic location, privacy selections, and governing regulations, we may gather or process categories of data such as:

• Contact details, such as your full name, email address, phone number, billing address, and delivery destination.
• Account credentials, including login details, user preferences, saved delivery addresses, and profile settings.
• Commercial records, including items inspected, added to cart, purchased, returned, exchanged, or canceled, alongside order history and billing status.
• Payment data managed through accredited third-party processors (note that we do not directly retain full payment card numbers or security CVV codes).
• Client support interactions, including correspondence, order numbers, shared photos, product notes, and any details you choose to share when contacting us.
• Technical data, including hardware device type, browser specifications, operating system, IP address, network details, and digital identifiers.
• Browsing activity, including viewed pages and products, search queries, referral sources, cart navigation, checkout behaviors, and timestamp logs.
• Marketing and attribution metrics, including ad interactions, conversion milestones, campaign details, and related tracking identifiers permitted by law.
• Cookie preferences and privacy choice signals transmitted via your browser or device settings.

Personal Information Sources

We acquire personal information through the following channels:

• Directly from you when establishing an account, placing an order, contacting support, signing up for updates, or submitting inquiries.
• Automatically through website tools such as cookies, web pixels, scripts, embedded tags, local storage, and server logs.
• From Shopify and partner technology providers supporting our digital platform operations.
• From authorized payment gateways and financial processors.
• From freight, warehousing, fulfillment, and delivery logistics partners.
• From marketing analytics, ad attribution, and measurement vendors.
• From fraud-screening, cybersecurity, and risk management providers.
• From external business allies or public sources where legally permitted.

How We Use Your Personal Information

Depending on your level of engagement across our Services, we may utilize your personal data for objectives including:

• Delivering and Enhancing Services: Operating our website, executing orders, coordinating deliveries, managing shopping carts, handling returns, and refining our platform performance.
• Transaction Administration: Processing payments, validating financial records, mitigating payment fraud, and issuing reimbursements or cancellations.
• Marketing and Promotional Outreach: Assessing campaign performance, attributing conversions, evaluating ad interactions, and delivering relevant promotional announcements where permitted.
• Platform Analytics: Studying user behavior, traffic patterns, and product engagement to optimize overall user experience and store navigation.
• Security and Fraud Prevention: Detecting, analyzing, and neutralizing fraudulent activity, security breaches, unauthorized access, or policy violations.
• Client Communication: Responding to inquiries, supplying order status updates, and maintaining a supportive customer relationship.
• Legal Adherence: Satisfying regulatory mandates, tax obligations, legal processes, accounting standards, and lawful government requests.

Cookies and Similar Technologies

MIUORA and our trusted partners utilize cookies, pixels, tags, scripts, local storage, and similar tracking tools.

These technologies are deployed to:

• Facilitate core website mechanics.
• Sustain shopping cart and checkout performance.
• Memorize user interface and privacy preferences.
• Uphold site security and deter fraudulent actions.
• Evaluate web traffic and usage statistics.
• Enhance platform layout and operational speed.
• Gauge promotional campaign effectiveness.
• Attribute orders and conversion events.
• Support approved marketing initiatives.

Such technologies are generally categorized as strictly necessary, functional, analytical, or advertising tools. Strictly necessary tools are indispensable for basic site functions and remain active by default.

Where required by local laws, we solicit your explicit consent before enabling non-essential analytics or advertising cookies.

You retain full control to manage these selections via our website's Cookie Preferences center.

Note that disabling certain non-essential cookies may impact specific platform features or personalized ad delivery.

Advertising, Analytics and AppLovin

We collaborate with external analytics, attribution, and measurement vendors to understand customer engagement, evaluate marketing performance, prevent fraud, and optimize our outreach.

One of our designated advertising and measurement partners is AppLovin Corporation (“AppLovin”).

Where active, AppLovin technologies may incorporate pixels, cookies, scripts, or API integrations.

Depending on our technical setup, governing laws, and your privacy choices, data shared with or gathered by AppLovin can include IP addresses, browser specs, device data, browsing trends, product views, cart additions, purchase conversions, and campaign tracking signals.

AppLovin processes this data for campaign measurement, conversion attribution, ad optimization, fraud deterrence, service enhancement, and interest-based marketing (where legally permitted and consented to). We do not intentionally transmit sensitive personal information to AppLovin for advertising purposes.

You can modify your ad-cookie preferences anytime through our Cookie Preferences settings or standard device privacy tools.

For deeper insights into AppLovin’s privacy practices, please visit: https://legal.applovin.com/privacy/

How We Disclose Personal Information

We may share personal data when reasonably required to operate our business, deliver Services, finalize orders, evaluate advertising, protect our platform, or satisfy legal obligations.

Recipients may comprise:

• Shopify and ecommerce infrastructure providers.
• Payment processing gateways and financial institutions.
• Shipping, warehouse, and fulfillment carriers.
• Customer service support platforms.
• Hosting, IT security, and technical infrastructure vendors.
• Analytics and performance tracking partners.
• Marketing and ad attribution networks, including AppLovin.
• Fraud mitigation and risk assessment partners.
• Professional consultants, including legal counsel and auditors.
• Regulatory bodies, courts, or law enforcement agencies when mandated by law.

We may also disclose data in the context of corporate restructuring, mergers, asset sales, financing, or bankruptcy proceedings.

Relationship With Shopify

Our online boutique is hosted via Shopify.

Shopify gathers and processes data regarding your site interactions to provision, secure, maintain, and enhance its platform services.

Information submitted via miuora.com may be routed to Shopify and affiliated providers situated outside your home country.

To learn more about Shopify’s data handling standards, please review their Consumer Privacy Policy at: https://privacy.shopify.com/en

Targeted Advertising and Privacy Choices

Depending on your regional jurisdiction, specific advertising-related data disclosures may be classified as a "sale," "sharing," targeted advertising, or equivalent regulated activities. Where applicable, you hold the right to opt out of these practices.

You can exercise your choices by:

• Accessing the Cookie Preferences management tool on our website.
• Declining non-essential ad tracking technologies.
• Utilizing recognized browser or device privacy signals.
• Emailing us directly at service@miuora.com.

Marketing Communications

Where authorized by law, we may dispatch promotional newsletters concerning MIUORA product launches, special offers, or store updates.

You may opt out of promotional emails at any moment by clicking the unsubscribe link embedded in the message. Please note that opting out of marketing will not prevent you from receiving essential service or transactional messages regarding active orders, shipping updates, payment verifications, or customer support inquiries.

Third-Party Websites and Links

Our platform may feature hyperlinks leading to external websites, social media networks, payment platforms, or independent third-party services. Visiting external links means you are subject to their respective privacy protocols, which may differ from ours. We assume no liability for the content, security, or data practices of unmanaged third-party destinations.

Children's Privacy

The MIUORA store and digital Services are structured exclusively for adult shoppers and are not intended for minors. We do not intentionally gather personal information from children without verified parental or legal authorization.

Security of Your Information

We implement robust administrative, technical, and physical safeguards tailored to protect personal records against unauthorized access, destruction, loss, alteration, or misuse. Nonetheless, absolute security cannot be guaranteed for any internet transmission or digital data repository.

Data Retention

We preserve personal information strictly for the duration necessary to accomplish the objectives for which it was gathered, including fulfilling orders, delivering customer care, preventing fraud, resolving disputes, and adhering to applicable tax, legal, and accounting mandates.

Your Privacy Rights & Contact Us

Depending on your residential jurisdiction, you may possess statutory rights to inspect, amend, erase, or port your personal data, or opt out of targeted marketing.

To submit a data request or address privacy inquiries, please contact our team:

miuora.com is owned and operated by Shanxi Shengyuan Hengxin Technology Co., Ltd. The company is responsible for the operation of the online store, customer service, order coordination, and related e-commerce activities.